Enterprise, SMB and Everything In Between: How to Build a Business that Scales With Your Customers with Zendesk
A Talk by Adrian McDermott
About this talk
Enterprise players are not born overnight, and the march upmarket cannot come at the cost of the customers that helped get you there. Zendesk’s ability to balance Enterprise customer needs with SMBs has allowed it to thrive and become one of the very few SaaS companies to exceed $1B in annual revenue.
In this session, Adrian McDermott, Zendesk’s Chief Technology Officer, will explore the importance of balance in pursuing fast, sustainable growth. He will share tangible advice for building a business that can mature and adapt to the needs of larger customers and complex use-cases without leaving your existing customer base behind.